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Dr RUTURAJ BABER

MBA, PhD


BUSINESS AND MANAGEMENT BBA (NCR)
DELHI NCR CAMPUS

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach International Journal of Information Management & Data Insights 18-Apr-2024 4 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUTURAJ BABER,PRERANA BABER,SUMIT NARULA
Title of Article Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach
Name of Journal International Journal of Information Management & Data Insights
Volume No 4
Issue No 4
Page No
URL https://www.sciencedirect.com/journal/international-journal-of-information-management-data-insights
Date of Publication 18-Apr-2024
2 Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market Electronic Commerce Research 06-Apr-2024 NA / NA /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUTURAJ BABER,PROF. YOGESH UPADHYAY,PROF. JUSTIN PAUL,PROF. LISA CAIN,DR. PRERANA BABER
Title of Article Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Name of Journal Electronic Commerce Research
Volume No NA
Issue No NA
Page No
URL https://link.springer.com/article/10.1007/s10660-024-09833-6
Date of Publication 06-Apr-2024
3 Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review Cogent Business & Management 19-Feb-2024 11 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUTURAJ BABER,PRERANA BABER,SHILPA SANKPAL,CHANDA GULATI
Title of Article Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review
Name of Journal Cogent Business & Management
Volume No 11
Issue No 1
Page No
URL https://www.tandfonline.com/doi/full/10.1080/23311975.2024.2321800
Date of Publication 19-Feb-2024
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Text book Brand Management E-Content for Brand Management 978-93-95877-98-5 Jan-2024

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Sole Authored
Author Name (s) RUTURAJ BABER (30591)
Title of Book Brand Management
Title of Book/Chapter/Article/Case Study) E-Content for Brand Management
Month/Year Jan/2024
ISBN 978-93-95877-98-5
Pages
Publishing Company/Institution Symbiosis International University
Level National publisher
Sl.No. Type of Book Title Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Leadership Nexus CEDBEC Institutional 02/03/2024
2 New Faculty & Staff Orientation Programme Centre for Academic and Professional Support Institutional 16/01/2024
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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